Social Media Marketing

Hi. I’m your Compassion internet communications specialist. I specialize in being especially excited about web stuff.

Do I have fun on occasion? You bet. Is most of it work? Always, and did I mention that saving kids from poverty is my commitment? No? Well, there you go.

Recently I was sent by Compassion to the Forrester’s Consumer Forum which is a think-tank of an organization in the marketing industry.

Forrester speaks precisely about ways companies can target trends and future ideas for getting a product or organization into the eyes of the public through social media.

Some serious marketing research takes place. Seriously.

I was there to learn from the experts about social networking techniques for the internet.

Now I see those wheels turning. Compassion’s trying to be trendy? Compassion looks at the future of the marketing industry? Compassion sees a child as a product?

Well, sort of.

What I discovered in the forum is that huge corporations are dishing out millions if not billions to give their products a pleasing experience that you can relate to.

A pleasing experience with toothpaste? A pleasing experience with credit cards?

How about the experience of sponsoring a child?

I am proud to say that Compassion is doing exactly what it should, from a social media perspective, to help children in poverty.

We are giving the world a true experience of a child sponsorship.

Through churches, through word of mouth, through the internet, through this blog and through our social networks such as Facebook, Myspace and Twitter,

Compassion is changing lives.

Yes, the world is changing and we at Compassion are changing with it, and that’s a good move, right? That’s a healthy choice you can agree with, right?

9 Comments |Add a comment

  1. Mike Stephens March 29, 2009

    I Peter 5:7 “Cast all your anxiety on Him because He cares for YOU!!!” I am very thankful I am involved with Compassion!!! B/c Compassion helps get more involved in my relationship with God!!!

  2. Compassion dave November 5, 2008

    While I agree with the notion (and direction), I certainly do not agree with the phraseology. The words we use must be chosen carefully so as not to cause another man to stumble. Much of what has been said here merely adds fuel to our critics fire. The word ‘marketing’ is offensive, it does not represent anything Jesus ever said or done, and therefore should be banned from all Compassion literature.

    “Semantics,” you say?

    Perhaps, but I say the more we draw on worldly policies and practices, the less we draw on Jesus and His. The Marcus Buckingham ‘experience’ of two years ago is still very fresh in my mind. If you may remember, his teachings were logical, and his delivery was funny, but it flied in the face of every Biblical teaching I ever received…And somehow he slipped through Compassion’s radar.

    This is not about (if) Jesus would use the internet and media if it were available to Him, because the true is it is available to Him and He is using it. So the answer is not if we use it, but how.

  3. Allison Martyn November 5, 2008

    Dude, you are right on. There are too many Christian organizations that are stuck in the 80s, 70s, even 60s! Tried and true processes are good ways to go – but what if in the last 10, 20, 30 years there are have been GREAT ways created? Online techniques to get your message out and get other people to spread to word for you is the sweet spot. Online is where you will find your Compassion evangelists that will go out and tell friends, family or even strangers about the great things going on and how they can get involved!

  4. Vicki Small November 5, 2008

    Not to diminish what any of us have already said, I do agree with Hannah that caution is prudent, when following trends. Fortunately, I trust Compassion enough to be sure that no trend will be followed that in any way violates the values we hold so dear, or to the extent that our values are compromised.

    Hannah is, of course, also correct in her statement about sponsorship abandonment; I’m not sure how that ties in with the post or other comments, though.

  5. Joyce November 5, 2008

    I heartily agree with Julie and Vicki. For new generations to catch the vision of Compassion, we need to speak their language and go where they are.

  6. Julie B November 5, 2008

    My kids have taught me that social networking is the wave of the future, all right! Compassion is on the right track, Chad!

  7. Hannah November 5, 2008

    Let’s be cautious with “trendy”.

    Today’s trends are hastily abandoned for the sake of change. sponsor abandonment only reinforces Satan’s lie that children have no worth in God’s kingdom.

  8. Vicki Small November 5, 2008

    “I have become all things to all men so that by all possible means I might save some” (I Cor. 9:22).

  9. Sarah November 5, 2008

    Yep! Jesus can still change the world 🙂

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