- Compassion International Blog - http://blog.compassion.com -

Social Media Marketing

Hi. I’m your Compassion internet communications specialist [3]. I specialize in being especially excited about web stuff.

Do I have fun on occasion? You bet. Is most of it work? Always, and did I mention that saving kids from poverty is my commitment? No? Well, there you go.

Recently I was sent by Compassion to the Forrester’s Consumer Forum [4] which is a think-tank of an organization in the marketing industry.

Forrester speaks precisely about ways companies can target trends and future ideas for getting a product or organization into the eyes of the public through social media. [5]

Some serious marketing research takes place. Seriously.

I was there to learn from the experts about social networking techniques for the internet.

Now I see those wheels turning. Compassion’s trying to be trendy? Compassion looks at the future of the marketing industry? Compassion sees a child as a product?

Well, sort of.

What I discovered in the forum is that huge corporations are dishing out millions if not billions to give their products a pleasing experience that you can relate to.

A pleasing experience with toothpaste? A pleasing experience with credit cards?

How about the experience of sponsoring a child [6]?

I am proud to say that Compassion is doing [7] exactly what it should, from a social media perspective, to help children in poverty.

We are giving the world a true experience of a child sponsorship.

Through churches, through word of mouth, through the internet, through this blog and through our social networks such as Facebook [8], Myspace [9] and Twitter [10],

Compassion is changing lives.

Yes, the world is changing and we at Compassion are changing with it, and that’s a good move, right? That’s a healthy choice you can agree with, right?