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Social Media Marketing

Posted By Chad Summers On November 5, 2008 @ 1:10 am In Employees and Culture | 9 Comments

Hi. I’m your Compassion internet communications specialist [3]. I specialize in being especially excited about web stuff.

Do I have fun on occasion? You bet. Is most of it work? Always, and did I mention that saving kids from poverty is my commitment? No? Well, there you go.

Recently I was sent by Compassion to the Forrester’s Consumer Forum [4] which is a think-tank of an organization in the marketing industry.

Forrester speaks precisely about ways companies can target trends and future ideas for getting a product or organization into the eyes of the public through social media. [5]

Some serious marketing research takes place. Seriously.

I was there to learn from the experts about social networking techniques for the internet.

Now I see those wheels turning. Compassion’s trying to be trendy? Compassion looks at the future of the marketing industry? Compassion sees a child as a product?

Well, sort of.

What I discovered in the forum is that huge corporations are dishing out millions if not billions to give their products a pleasing experience that you can relate to.

A pleasing experience with toothpaste? A pleasing experience with credit cards?

How about the experience of sponsoring a child [6]?

I am proud to say that Compassion is doing [7] exactly what it should, from a social media perspective, to help children in poverty.

We are giving the world a true experience of a child sponsorship.

Through churches, through word of mouth, through the internet, through this blog and through our social networks such as Facebook [8], Myspace [9] and Twitter [10],

Compassion is changing lives.

Yes, the world is changing and we at Compassion are changing with it, and that’s a good move, right? That’s a healthy choice you can agree with, right?

Article printed from Poverty | Compassion International Blog: http://blog.compassion.com

URL to article: http://blog.compassion.com/social-media-marketing/

URLs in this post:

[1] subscribe to our blog: http://feeds.feedburner.com/CompassionBlogPosts

[2] Chad Summers: http://blog.compassion.com" rel=

[3] Compassion internet communications specialist: http://blog.compassion.com/new-faces/

[4] Forrester’s Consumer Forum: http://www.forrester.com/events/eventdetail?eventID=2235

[5] social media.: http://www.youtube.com/watch?v=MpIOClX1jPE

[6] sponsoring a child: http://www.compassion.com/sponsor_a_child/default.htm?referer=96738

[7] Compassion is doing: http://blog.compassion.com/who-writes-the-compassion-blog-a-bunch-of-marketing-cheerleaders/

[8] Facebook: http://www.facebook.com/pages/Compassion-International/6231686654

[9] Myspace: http://www.myspace.com/Compassion

[10] Twitter: http://twitter.com/compassion

[11] Image: http://blog.compassion.com/what-is-geotagging/

[12] Image: http://blog.compassion.com/sponsor-change/

[13] Image: http://blog.compassion.com/hashtag-video/

[14] Image: http://blog.compassion.com/how-you-can-follow-along-on-a-blog-trip-and-introducing-a-contest/

[15] Image: http://blog.compassion.com/sharing-a-moment-in-time/

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