Here’s some marketing rah-rah for ya. Well … it’s not really rah-rah, but it IS marketing pure and simple.

This is our newest toy, and we’re really excited about how it can help get more children sponsored. Hope you like, use it and share it.

Popularity: 87% [?]

Yesterday, our Ugandan bloggers visited Mildmay, an international HIV/AIDS charity, specializing in care, training and service development. Spence spoke about it. And so did Brian and Shannon. But none of them mentioned that every 14 seconds a child is orphaned by AIDS.

Our AIDS Initiative helps fight that. It focuses on prevention, treatment and rehabilitative care for the affected.

• Prevention is the only cure. And it’s the only way to lessen the spread of the pandemic; therefore, prevention is our priority. The truth is that the majority of HIV infections are preventable; nearly all new infections result from bad decisions, so prevention strategies must influence those decisions and change behavior.
• Treatment refers to the medical and psychosocial care given to those infected by HIV. The greatest challenge is not to deliver pills, build clinics, or hire doctors. The challenge is identifying children and families in need, earning their trust, and motivating them to get care, which is difficult in light of the stigma often associated with infection.
• Rehabilitative care addresses the lives of uninfected Compassion-assisted children who are jeopardized by HIV infection within their families and communities. Therefore, our response includes care for those who are indirectly affected by the pandemic.

Learn how the AIDS Initiative works.

Get educated about the pandemic and then take the quiz below. Take it to see how much you’ve learned and take it to share with others.

The clock is ticking.

Popularity: 30% [?]