For those who have been following along these last few weeks, you know that I have been trying to come up with a new viral marketing campaign.
As of about a week ago, I think I have finally got my hands around something solid. Now, the fun and creative part is over and the nitty-gritty, detail heavy part is looming.
In all honesty, it’s wearing me out. I’m not a detail-oriented person. I like to look at the big picture. And it’s in the details that I get lost, feel inadequate, and am ready to toss it to the wind or pass it off to someone else. After all, I’m just the intern.
But I read something yesterday that revitalized my efforts and has given me a hope about the future of this project. (more…)
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