Do I have fun on occasion? You bet. Is most of it work? Always, and did I mention that saving kids from poverty is my commitment? No? Well, there you go.

Recently I was sent by Compassion to the Forrester’s Consumer Forum which is a think-tank of an organization in the marketing industry.

Forrester speaks precisely about ways companies can target trends and future ideas for getting a product or organization into the eyes of the public through social media.

Some serious marketing research takes place. Seriously.

I was there to learn from the experts about social networking techniques for the internet.

Now I see those wheels turning. Compassion’s trying to be trendy? Compassion looks at the future of the marketing industry? Compassion sees a child as a product?

Well, sort of.

What I discovered in the forum is that huge corporations are dishing out millions if not billions to give their products a pleasing experience that you can relate to.

A pleasing experience with toothpaste? A pleasing experience with credit cards?

How about the experience of sponsoring a child?

I am proud to say that Compassion is doing exactly what it should, from a social media perspective, to help children in poverty.

We are giving the world a true experience of a child sponsorship.

Through churches, through word of mouth, through the internet, through this blog and through our social networks such as Facebook, Myspace and Twitter,

Compassion is changing lives.

Yes, the world is changing and we at Compassion are changing with it, and that’s a good move, right? That’s a healthy choice you can agree with, right?

My Account l Sponsor a Child l Help Babies and Moms l Crisis Updates