Posts Tagged ‘marketing’

Oct 2
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Another week, another update, another way that God is taking things into His hands.

After a number of revisions, I presented the business case to Rick Davis, the head of the marketing department. Remember him? His approval and support is crucial . . . and we have it.

The meeting went well; questions had answers, investment costs were justified, and the next steps head forward. Forward to another conference room in front of the child sponsorship program cabinet.

This process may seem as though it’s being drawn out, but in fact, I’m encouraged. I’m at the final step — a presentation to the decision makers from throughout the company who determine how resources are allocated in regards to our country staff and the child sponsorship program.

There’s a glitch though.

The presentation is October 10 at noon. And on October 10 at noon I will be back in Texas helping my friend stay calm and sane before she walks the aisle of matrimony the next morning.

Ironic? Possibly. But probably not. The Lord apparently has something else in mind.

Believe it or not, I’m not upset that I can’t present — I don’t have the right to be that selfish. The creation of the campaign and the progress I have made thus far have all been outside of my own ability or direction anyway. No reason to claim it now. If anything, getting to see it unfold, to witness God move how He wants, when He wants, is more fun.

Knowing that its success is wholly dependent on the Lord’s will and allowance assures me that I can rest confidently in the project’s achievement. No matter when that may be.

In other news, I heard back from HR about the position that I applied for. They gave it to another girl they felt was better qualified. It is an awesome answer to prayers. Let me tell you why.

Thursday, the day before, I was talking with Curtis Fletcher, and I told him that I had applied for the job. He looked at me and asked, “Do you really want that job?”

“Yes.” I replied. “I think I could do it, and I think it would be a good learning experience.”

Apparently I am not very convincing because he looked at me and repeated his question and sure enough I had a different answer. “Sure . . . maybe. I don’t know.”

Friday morning, as I sat in my car in the parking lot, I prayed that the Lord would make it apparent what He would have me to do. I asked Him to speak loud and clear, and to tell me in some form or fashion if I were to accept the position if it was offered.

I know myself pretty well, and I knew that if I were offered the position, even if it wasn’t what I wanted, I would accept out of fear of security and longevity here at Compassion.

I got out of my car, made my way to my office, and answered a phone call about an hour later. “We have given the position to someone else.”

Pretty clear, wouldn’t you say? I’m grateful I didn’t have to come to that conclusion on my own, either. I’m terribly indecisive.

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Sep 24
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Setting: Sitting in the arms of the big Jesus statue in the Compassion foyer. Eyes closed. I’m so tired.

Last week was quite the whirlwind. But oh the productivity! Let me just tell you, we’re moving forward! As you may remember, after delivering the business proposal at the end of my internship, I was asked to write up a business case. For all intents and purposes, the business case is simply a shorter, more-to-the-point version of the proposal that will be delivered to the higher-ups for approval and funding.

I can hardly believe it, but I think it’s going to happen. My idea may be funded. Thanks to your prayers. Special thanks and recognition go out to a gentleman by the name of Curtis Fletcher. I met him last week when Chris set up a 90 minute meeting with him to get his insight and opinion on the business case.

When I walked into the conference room he was already there, nearly ten minutes early, reading/highlighting/taking notes on the draft of the case that I had e-mailed him.

He is every bit of 6 feet, 4 inches, probably taller. He has the build of professional football player: broad, thick, and intimidating. When I walked in, he peered over his glasses with big blue eyes and said “Hello.”

Shockingly, his voice was soft and kind, and a smile broke the concentrated look on his face. Suddenly I felt a little less small.

The meeting went very well. He works closely with those to whom I am writing, and his vantage point helped to enlighten my approach. Finally, I had some clarity on what to say and how to say it.

The biggest answer to prayer came when, at the end of the meeting, Mr. Fletcher offered to help redraft it. “My door is open. Whatever you need, I’ll help you.”

I wish you could have been there because I have a feeling my face said it all. I tend to wear my heart on my sleeve. I don’t remember what I said, but I remember what I felt. Sweet relief.

With a clarified direction, and the assistance of someone who knows what he is doing, I had a surge of excitement and inspiration. Back to the drawing board I went the next morning and into his office shortly thereafter.

Sure enough, his door was open and his welcome was warm. After some impromptu meetings and even more e-mails, the draft is complete and will be on its way to . . . I-don’t-know-who, tomorrow.

Needless to say, last week was the encouragement that I needed. Call me crazy, but sometimes my faith dwindles when there seems to be a stagnant or presumably idle period of time when, despite work, there is no progress. Can anyone relate? Anyone? Bueller?

(more…)

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Sep 4
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I have been making my way through the New Testament and am currently in 2 Corinthians. I love Paul. He’s blunt without being brutal and encouraging even when he has no physical reason to be encouraged. He’s real, open, honest, and a little crazy.

I was reading through chapter three this morning and came across something that gave me a hope and excitement about the future that I have really been praying for. (more…)

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Aug 27
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I hardly know where to start. Perhaps I should begin with the presentation.

On August 14 I gave a presentation for “the proposal” I worked on during my internship. By the grace of God, it was received very well. Various department heads were there, including the marketing director himself, and they all liked the idea. A lot. In fact, they liked it so much, the first question was “What are our next steps?”

I was speechless.

My supervisor, Chris Giovagnoni, filled in my silence. “Uhhh …”

Good call Chris. Way to cover.

Shortly after the presentation, I debriefed with Chris. What he then told me only led to yet another level of amazement and surprise.

How would you feel about working with us for another six weeks? You’d be doing different stuff since you completed your internship project, but you’d still be involved with the ‘next step’ discussions. And we’d buy you some time, free of the ‘what do I do now’ question, as Human Resources considers all the candidates for the positions you’ve applied for.”

“Uhhh, yes.”

Let me paint a picture for you.

The night before, I was lying on my back on the floor of my room in tears as I spoke with my mom about my doubt and fears for the future.

“What if I am not supposed to be in Colorado or with Compassion at all?” I sobbed.

“What if my time here is done? Where will I go now? How am I supposed to know what to do?”

God was in control and His timing was perfect … yet again. He made it clear where He wanted me and what He wanted me to be doing the next day, the day of the internship graduation.

Would I have been better off knowing I would be staying days or even weeks before? Not necessarily.

The only thing that would have changed would have been my desperate dependence on Him. I would have begun to take over control of the next steps and, if memory serves me right, I typically screw things up.

So what seemed to be hard and uncomfortable test of faith was actually the Lord’s way of saving me from myself in the long run. It has painted for me a more real and tangible picture of His grace.

So here I sit; in my same cube at my same desk, happy as a lark.

*Furrowed brow*

What is a lark and why is it happy?

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Aug 12
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It is officially my last Tuesday in the office, and I am … speechless. Where did the last six weeks go?

Despite the fact that there are only three days left in this work week, it feels as though there is two weeks worth of work to be done. I will be putting the finishing touches on the proposal today and will be presenting it to the marketing “big-wigs” on Thursday.

The presentation is weighing heavily on my mind for a number of different reasons. For starters, it will be the first, and potentially only, chance that I have in front of such an influential audience here at Compassion.

Secondly, I simply want to do well. This project is close to my heart and I want to do it justice. I don’t just want to sell it. I want to inspire my audience to feel as passionately about it as I do and see the vision that I have for it. I don’t want them to merely associate this proposal with “the intern’s project,” but instead I want them to think that “this is where Compassion could go; this is what Compassion should do.”

While there are other matters that seem to float aimlessly around in my thoughts, the most important and imperative at the moment is the question of my immediate future. I have applied for several positions here at Compassion, (more…)

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Aug 5
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For those who have been following along these last few weeks, you know that I have been trying to come up with a new viral marketing campaign.

As of about a week ago, I think I have finally got my hands around something solid. Now, the fun and creative part is over and the nitty-gritty, detail heavy part is looming.

In all honesty, it’s wearing me out. I’m not a detail-oriented person. I like to look at the big picture. And it’s in the details that I get lost, feel inadequate, and am ready to toss it to the wind or pass it off to someone else. After all, I’m just the intern.

But I read something yesterday that revitalized my efforts and has given me a hope about the future of this project. (more…)

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Jul 22
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I went camping for the first time this weekend. Turns out … I’m not made for it. There are aspects of it that I enjoyed immensely, such as setting up the tent (which I am proud to say didn’t take us very long), making a fire and cooking dinner over it (and by dinner I mean S’mores), and, of course, hiking.

My friends and I camped at “The Crags,” which lies directly behind Pike’s Peak. Words simply don’t do justice to the splendor and majesty of God’s creation. It is breathtaking and awe-inspiring. And that’s what got me thinking. Everyone needs to feel this small so they can see just how big He is.

As you know, I’ve spent the last several weeks brainstorming about how to capture Gen Y and move them to action. They need only to be given the right opportunity to go out into the world; because once they are there they can make a difference.

And now, an idea has been born!

  • It’s about giving young adults the opportunity to completely participate in what Compassion is doing around the world.
  • It’s about getting intimate with extreme poverty.

I can attest to the growing pains in my own soul, to see and experience God in a big yet intimate way. For whatever reason, there lies within me the idea that He is where I have yet to go: out there. Among people groups and areas of the world that our society says are off limits; dangerous.

I also know that my feelings are shared by many of my peers. There is an overarching sense of duty that we feel we must fulfill, a holy war we must wage. My generation is on the horizon, and we are ready to fight; we need only to be equipped with the proper armor and the opportune time.

There are still countless bases to be covered, details to be ironed out, and logistics to be overcome. But, driving the progression of it all is an extreme excitement about the possibility of taking my generation on a journey that will change our lives and the lives of those with whom we share the story.

I know that I am more moved and inspired by sitting down with someone over a cup of coffee and hearing about what the Lord is doing in that person’s life than watching yet another commercial that exploits pictures of children in poverty in order to tap into the pity that lies in wait within our souls. At the end of the day, pity fades. We forget about them, not because we mean to, but because we haven’t heard their story.

I think that as this idea takes shape and people who participate come back to share what they encountered, listeners would see in a new light the work that needs to be done.

The bottom line is this: God will accomplish His will in some form of fashion, using whichever generation will make itself available. My question is simply this: Why not us? Why not now?

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Jul 15
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To all of you who responded with your encouragement, comments, and ideas, thank you. I cannot begin to tell you just how much I appreciated hearing from all of you. The time and thought you took to read and respond truly blessed me.

Another week has begun and my feeling of being overwhelmed has yet to subside. The good news is this: it is something else that keeps it afloat.

In my first week, I felt that the seemingly endless amount of information and research would overcome any ability I had to unscramble and make sense of it all. But, through much prayer and divine intervention, excitement and inspirations are beginning to summit; brainwaves are coming in with tides of insight.

If you have not noticed already, our society and culture are on the brink of monumental changes as a historically influential and significant generation (the Baby Boomers) are headed towards retirement. It is also no surprise that my generation, Gen Y, having grown up in such a technologically advanced society, are much more globally minded and aware than our parents were at our age. With the help of the internet, orbiting satellites, global political unrest and other end-time achievements, we are fully conscious and concerned about the part we play.

All that to say this: (more…)

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Jul 9
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meredith-dunnHello. My name is Meredith Dunn. I’m the web team’s new intern, and I have never blogged before.

I recently graduated from Liberty University with a B.S. in Business Marketing. I can honestly say that I have a true passion for business and a genuine love for marketing. They’re challenging, they inspire, they’re innovative, and they’re excellent examples of competition in our socially saturated and economically dependent culture.

At the same time, marketing stimulates and increases jobs, technology, products and services, as well as creates economic stability for our country and the world. Ever since my first week of college, I have wanted to be a business woman, never once having changed my major or my mind.

That being said, upon graduating, I was very apprehensive about entering into the “Corporate America” setting. I despised the idea of reporting to an office, sitting in a cubical behind a computer, and being forced to substitute “number crunching” for human contact.

More than that, I have a deep, intrinsic fear that I will get lost in some cosmic void, becoming obsessed with work, money, the stock market, and most of all … myself.

I have witnessed such lifestyles. The selfish pursuit of wealth has left its captives devastated, lonely, and feeling as though their lives are without an innate meaning or profound purpose.

Scared of becoming yet another cog in this immortal and endless machine, I desperately wanted to find a place to work that would fulfill the deepest passion and longing in my soul: to make a difference.

I think that any Christ-follower, because of the change that Jesus has made in his or her heart, wants every area of life to be reflective of His image and productive for His kingdom. He has in fact called some to go to “Corporate America” to be a light. Others He has called to the medical field, mission field, or asked that they simply mow a field. Whatever the individual case may be, God has absolutely created and fashioned each of us with a specific talent, tool, or trade that we are to use for His glory.

My new journey begins here, at Compassion, where I will be interning for the next six weeks. I am working in the marketing department, and as I said earlier, I’m on the web team.

For those of you who noticed, a first-time blogger might not be the best asset to a technologically savvy web team. But God has a sense of humor, and so here I sit blogging to you, my webby friends.

As an outlet of emotions as well as an avenue of ideas, opinions and some much needed help, I will be writing to you frequently to keep you posted on the inner workings and latest happenings of Compassion.

My specific task is to create a new marketing campaign that will not only spur and maintain your dedicated interest, but hopefully spark the interest and hearts of others.

As I attempt to complete this assignment, I would truly appreciate and welcome your input, thoughts, suggestions, and constructive criticism (note: criticism is the last on the list) :-) It is my hope to craft a marketing campaign that will be effective and efficient in gathering sponsors for our children.

You, Mr. and Mrs. Reader, are the target market. It is your attention that we want to capture and captivate. It is you we want to engage and involve. And with that being said, please be open and honest as I come to you with questions, ideas, etc. You know we will.

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Apr 24
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I don’t think it’s possible to be authentic without being transparent.

By consciously withholding something or avoiding a subject because I fear a reaction - anger, rejection, judgment, etc., I’m not being authentic. I’m being manipulative.

Choosing what to share and what not to share is lying by omission, and it’s not being transparent or authentic.

What does this have to do with children in poverty and Compassion International?

  • You’re reading Compassion’s blog about child poverty.
  • A blog is media — social media.
  • Media is manipulative.
  • We want to get more children sponsored. More! More! More!
  • The blog helps us do that.
  • We’re afraid to say anything that will muck that up.

I’ve had conversations with employees who have said that “the blog is just a big commercial for Compassion.” And “the blog is too rah-rah, like it’s written by a bunch of cheerleaders.” Or GASP! Marketers.

I agree that our first two months have been filled with lots of feel good posts, and I know we can’t be everything to everyone, and I don’t think we have a problem yet; however, if you perceive the blog to be a one-dimensional commercial about how great Compassion is, as opposed to an authentic and sincere communication with you and for you, rather than at you and for us, then I’m wrong and we have a PROBLEM.

Am I wrong?

And what’s your perspective, meaning how involved with Compassion are you? Are you drinking the same Kool-Aid as us employees? Are you Super Advocate or Super Sponsor … or are you just passing through?

How do we share anything positive with you without sounding like a bunch of cheerleaders?

Am I over-thinking this stuff?


If you’ve never commented before, please consider doing so now. You non-commenters have opinions too. I know you do.

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