Posts Tagged ‘marketing’

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Sep 9
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Jesus name

You can also view the Jesus’ Name video, and all of our other videos, on YouTube.

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Dec 10
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I love this time of year. There is something about November to New Year’s Eve that is simply magical.  Everything about the smell of the air, the smell of the kitchen, and the smell of grandma’s perfume intoxicates my senses and consumes my soul. And oh yeah, I get to celebrate my birthday!

Like I said, I really, really like this time of year.

But, for all of its constants and familiarities, this time of year also brings about change. I’m getting better at accepting it . . . but I still don’t like it. 

Change means that things that you have always known to be, things that are comfortable because of their consistency, suddenly become different. As in, they are no longer the same. Big and small, professional or personal, things evolve. 

For example, my job.

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Nov 6
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Alright folks, it’s time for an update; the scoop, this dish, the latest happenings. A little FYI, if you will. Forgive me; my coffee is stronger than normal this morning. 

Since we met last, progression on the program has been both productive and sluggish.

Productive in that meetings are set, conversations have been had, and a “plan of action” has been made so that strategic and tactical steps can be taken. 

In the same way, it seems as though little has been accomplished because those all important meetings are not scheduled until later this month to the availability of personnel who have extensive traveling schedules. Unfortunately, patience is not a virtue I possess. 

The conversations, though, have provided the encouragement and affirmation I have needed. Let’s start with the most exciting one.

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Nov 5
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Hi. I’m your Compassion internet communications specialist. I specialize in being especially excited about web stuff.

Do I have fun on occasion? You bet. Is most of it work? Always, and did I mention that saving kids from poverty is my commitment? No? Well, there you go.

Recently I was sent by Compassion to the Forrester’s Consumer Forum which is a think-tank of an organization in the marketing industry.

Forrester speaks precisely about ways companies can target trends and future ideas for getting a product or organization into the eyes of the public through social media.

Some serious marketing research takes place. Seriously.

I was there to learn from the experts about social networking techniques for the internet.

Now I see those wheels turning. Compassion’s trying to be trendy? Compassion looks at the future of the marketing industry? Compassion sees a child as a product?

Well, sort of.

What I discovered in the forum is that huge corporations are dishing out millions if not billions to give their products a pleasing experience that you can relate to.

A pleasing experience with toothpaste? A pleasing experience with credit cards?

How about the experience of sponsoring a child?

I am proud to say that Compassion is doing exactly what it should, from a social media perspective, to help children in poverty.

We are giving the world a true experience of a child sponsorship.

Through churches, through word of mouth, through the internet, through this blog and through our social networks such as Facebook, Myspace and Twitter,

Compassion is changing lives.

Yes, the world is changing and we at Compassion are changing with it, and that’s a good move, right? That’s a healthy choice you can agree with, right?

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Oct 14
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This past weekend was pretty amazing. Getting a quick trip home, full of family and friends, was just what the doctor ordered. Although, work was on my mind … especially Friday.

Curtis Fletcher informed me before I left on Thursday that he would be attending the entire cabinet meeting as a representative for Rick Davis and would be presenting the proposal on my behalf. Curtis also said he wouldn’t be able to let me know how the presentation went until the meeting was completely over. Needless to say, I was a bit restless from noon to three when he finally called.

“Hello?”

“So, do you want the good news or the bad news?”

“Bad news first.”

“Everyone was there except for a woman that we need for a unanimous decision.”

I stared at myself blankly in the mirror, and cocked my head to one side. Not bad, I thought. I had prepared myself for the worst.

“And the good news?” I asked with eyes closed.

“They love it and want to do it. Now. They fully approve and are ready to put the proposal into motion.”

I couldn’t bring myself to respond right away. I was shocked, overjoyed, and overwhelmed at the news.

“Oh my word… Thank you… I… huh, oh my goodness… Really? This is amazing. I mean, it’s unbelievable.” I continued to hem and haw, stammer, and fumble over what to say.

“We’ll have some meetings when you get back to start putting together a plan of action for Phase I. Enjoy the rest of your weekend.”

I hung up my phone and, with the help of a close friend, did what any girl would do in my case… jumped up and down and squealed at decibels only dogs can hear. (more…)

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Oct 2
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Another week, another update, another way that God is taking things into His hands.

After a number of revisions, I presented the business case to Rick Davis, the head of the marketing department. Remember him? His approval and support is crucial . . . and we have it.

The meeting went well; questions had answers, investment costs were justified, and the next steps head forward. Forward to another conference room in front of the child sponsorship program cabinet.

This process may seem as though it’s being drawn out, but in fact, I’m encouraged. I’m at the final step — a presentation to the decision makers from throughout the company who determine how resources are allocated in regards to our country staff and the child sponsorship program.

There’s a glitch though.

The presentation is October 10 at noon. And on October 10 at noon I will be back in Texas helping my friend stay calm and sane before she walks the aisle of matrimony the next morning.

Ironic? Possibly. But probably not. The Lord apparently has something else in mind.

Believe it or not, I’m not upset that I can’t present — I don’t have the right to be that selfish. The creation of the campaign and the progress I have made thus far have all been outside of my own ability or direction anyway. No reason to claim it now. If anything, getting to see it unfold, to witness God move how He wants, when He wants, is more fun.

Knowing that its success is wholly dependent on the Lord’s will and allowance assures me that I can rest confidently in the project’s achievement. No matter when that may be.

In other news, I heard back from HR about the position that I applied for. They gave it to another girl they felt was better qualified. It is an awesome answer to prayers. Let me tell you why.

Thursday, the day before, I was talking with Curtis Fletcher, and I told him that I had applied for the job. He looked at me and asked, “Do you really want that job?”

“Yes.” I replied. “I think I could do it, and I think it would be a good learning experience.”

Apparently I am not very convincing because he looked at me and repeated his question and sure enough I had a different answer. “Sure . . . maybe. I don’t know.”

Friday morning, as I sat in my car in the parking lot, I prayed that the Lord would make it apparent what He would have me to do. I asked Him to speak loud and clear, and to tell me in some form or fashion if I were to accept the position if it was offered.

I know myself pretty well, and I knew that if I were offered the position, even if it wasn’t what I wanted, I would accept out of fear of security and longevity here at Compassion.

I got out of my car, made my way to my office, and answered a phone call about an hour later. “We have given the position to someone else.”

Pretty clear, wouldn’t you say? I’m grateful I didn’t have to come to that conclusion on my own, either. I’m terribly indecisive.

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Sep 24
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Setting: Sitting in the arms of the big Jesus statue in the Compassion foyer. Eyes closed. I’m so tired.

Last week was quite the whirlwind. But oh the productivity! Let me just tell you, we’re moving forward! As you may remember, after delivering the business proposal at the end of my internship, I was asked to write up a business case. For all intents and purposes, the business case is simply a shorter, more-to-the-point version of the proposal that will be delivered to the higher-ups for approval and funding.

I can hardly believe it, but I think it’s going to happen. My idea may be funded. Thanks to your prayers. Special thanks and recognition go out to a gentleman by the name of Curtis Fletcher. I met him last week when Chris set up a 90 minute meeting with him to get his insight and opinion on the business case.

When I walked into the conference room he was already there, nearly ten minutes early, reading/highlighting/taking notes on the draft of the case that I had e-mailed him.

He is every bit of 6 feet, 4 inches, probably taller. He has the build of professional football player: broad, thick, and intimidating. When I walked in, he peered over his glasses with big blue eyes and said “Hello.”

Shockingly, his voice was soft and kind, and a smile broke the concentrated look on his face. Suddenly I felt a little less small.

The meeting went very well. He works closely with those to whom I am writing, and his vantage point helped to enlighten my approach. Finally, I had some clarity on what to say and how to say it.

The biggest answer to prayer came when, at the end of the meeting, Mr. Fletcher offered to help redraft it. “My door is open. Whatever you need, I’ll help you.”

I wish you could have been there because I have a feeling my face said it all. I tend to wear my heart on my sleeve. I don’t remember what I said, but I remember what I felt. Sweet relief.

With a clarified direction, and the assistance of someone who knows what he is doing, I had a surge of excitement and inspiration. Back to the drawing board I went the next morning and into his office shortly thereafter.

Sure enough, his door was open and his welcome was warm. After some impromptu meetings and even more e-mails, the draft is complete and will be on its way to . . . I-don’t-know-who, tomorrow.

Needless to say, last week was the encouragement that I needed. Call me crazy, but sometimes my faith dwindles when there seems to be a stagnant or presumably idle period of time when, despite work, there is no progress. Can anyone relate? Anyone? Bueller?

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