Hi. I’m your Compassion internet communications specialist. I specialize in being especially excited about web stuff.

Do I have fun on occasion? You bet. Is most of it work? Always, and did I mention that saving kids from poverty is my commitment? No? Well, there you go.

Recently I was sent by Compassion to the Forrester’s Consumer Forum which is a think-tank of an organization in the marketing industry.

Forrester speaks precisely about ways companies can target trends and future ideas for getting a product or organization into the eyes of the public through social media.

Some serious marketing research takes place. Seriously.

I was there to learn from the experts about social networking techniques for the internet.

Now I see those wheels turning. Compassion’s trying to be trendy? Compassion looks at the future of the marketing industry? Compassion sees a child as a product?

Well, sort of.

What I discovered in the forum is that huge corporations are dishing out millions if not billions to give their products a pleasing experience that you can relate to.

A pleasing experience with toothpaste? A pleasing experience with credit cards?

How about the experience of sponsoring a child?

I am proud to say that Compassion is doing exactly what it should, from a social media perspective, to help children in poverty.

We are giving the world a true experience of a child sponsorship.

Through churches, through word of mouth, through the internet, through this blog and through our social networks such as Facebook, Myspace and Twitter,

Compassion is changing lives.

Yes, the world is changing and we at Compassion are changing with it, and that’s a good move, right? That’s a healthy choice you can agree with, right?

Back in February, you, our fantastic friends, helped us win
the MySpace Impact Award. (This blog was just taking baby steps then, so
unless you were our friends on MySpace or Facebook, you might not have
heard our cheering.)

Well guess what? Another organization, The Love Alliance, has recently won
the MySpace Impact Award. (Congratulations, TLA!) And here’s the cool part
… TLA has chosen to use part of their award to buy mosquito nets through
our Malaria Intervention Fund.

The Love Alliance was started by a couple in Florida who have a heart for
social justice and want to raise awareness about issues and empower people
to take action. Seems they have a special place in their hearts for
Compassion. (Sigh … )

So first, to The Love Alliance and all those who voted for them, we’d like
to say thank you!

And second, when you have a few moments, visit The Love Alliance Web site
and find out what they’re all about.

“As I sit here and write this, I have mixed emotions. Part of me is embarrassed that my child behaves this way, and her selfishness …”

my twelve year old daughter came from camp this past thursday and the first thing she said as soon as she entered the house was, “Mum, I am now a mother and that makes you a grandmother!!!”

Here’s some marketing rah-rah for ya. Well … it’s not really rah-rah, but it IS marketing pure and simple.

This is our newest toy, and we’re really excited about how it can help get more children sponsored. Hope you like, use it and share it.