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Who Writes the Compassion Blog? A Bunch of Marketing Cheerleaders?

Posted By Chris Giovagnoni On April 24, 2008 @ 1:13 am In Employees and Culture | 55 Comments

I don’t think it’s possible to be authentic without being transparent.

By consciously withholding something or avoiding a subject because I fear a reaction – anger, rejection, judgment, etc., I’m not being authentic. I’m being manipulative.

Choosing what to share and what not to share is lying by omission, and it’s not being transparent or authentic.

What does this have to do with children in poverty and Compassion International?

  • You’re reading Compassion’s blog about child poverty [3].
  • A blog is media — social media.
  • Media is manipulative.
  • We want to get more children sponsored. More! More! More!
  • The blog helps us do that.
  • We’re afraid to say anything that will muck that up.

I’ve had conversations with employees who have said that “the blog is just a big commercial for Compassion.” And “the blog is too rah-rah, like it’s written by a bunch of cheerleaders.” Or GASP! Marketers.

I agree that our first two months have been filled with lots of feel good posts, and I know we can’t be everything to everyone, and I don’t think we have a problem yet; however, if you perceive the blog to be a one-dimensional commercial about how great Compassion is, as opposed to an authentic and sincere communication with you and for you, rather than at you and for us, then I’m wrong and we have a PROBLEM.

Am I wrong?

And what’s your perspective, meaning how involved with Compassion are you? Are you drinking the same Kool-Aid as us employees? Are you Super Advocate or Super Sponsor … or are you just passing through?

How do we share anything positive with you without sounding like a bunch of cheerleaders?

Am I over-thinking this stuff?


If you’ve never commented before, please consider doing so now. You non-commenters have opinions too. I know you do.


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URL to article: http://blog.compassion.com/who-writes-the-compassion-blog-a-bunch-of-marketing-cheerleaders/

URLs in this post:

[1] subscribe to our blog: http://feeds.feedburner.com/CompassionBlogPosts

[2] Chris Giovagnoni: https://plus.google.com/100695515199994853053/

[3] child poverty: http://www.compassion.com/child-development/child-poverty/default.htm

[4] Image: http://blog.compassion.com/call-to-glory/

[5] Image: http://blog.compassion.com/god-prepares-our-hearts-to-answer-his-call/

[6] Image: http://blog.compassion.com/search-kindly/

[7] Image: http://blog.compassion.com/social-media-marketing/

[8] Image: http://blog.compassion.com/compassion-international-blog-where-do-you-want-to-go-the-compassion-blog-rethunk/

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