How to Be an Effective Social Media Slacktivist

We shout at the world from Facebook, Twitter and Instagram with indignation. We share our opinions and links to news stories we think everyone needs to see. We change our profile pictures in support of the victims. Anything to say to the world: I care. This. This matters!

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What Is Child Sponsorship, Really?

Child sponsorship is about participation. Sponsoring a child is an exciting, humbling, invested experience that really is changing the world — one life at a time. #SponsorChange

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Sharing a Moment in Time

How long does it take to change a child’s life? Just. One. Minute.

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We Have Six Things to Say to Water.org

We’re in the midst of a campaign to takeover the Water.org Twitter account. Water.org’s 432,000 Twitter followers represent a whole new audience for us. An audience that may not know what we do, why we do it or who we do it for. This is what we want to tell them.

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Help Us Takeover Water.org’s Twitter Account

Please vote for us to takeover the Water.org Twitter account and encourage others to vote for us as well.

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What Is Geotagging, and What Does It Have to Do With My Sponsored Child?

As a child advocacy organization, we believe that children should be kept safe and protected in all situations, including online.

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Expressing Need While Maintaining Dignity

How should we express the urgent needs of the children in our programs while maintaining their dignity?

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Our Business Model Is Out of Date. Help Us Innovate.

David Kinnaman, President of The Barna Group, recently told an assemblage of more than 100 Compassion employees, “Your business model is out of date.” He didn’t suggest it. He declared it. As fact. He didn’t say it might happen in the future. He said it’s here. He didn’t position it as his opinion to consider. He delivered this “truth” directly, firmly and respectfully. It was refreshing.

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Social Media Marketing

Hi. I’m your Compassion internet communications specialist. I specialize in being especially excited about web stuff.

Do I have fun on occasion? You bet. Is most of it work? Always, and did I mention that saving kids from poverty is my commitment? No? Well, there you go.

Recently I was sent by Compassion to the Forrester’s Consumer Forum which is a think-tank of an organization in the marketing industry.

Forrester speaks precisely about ways companies can target trends and future ideas for getting a product or organization into the eyes of the public through social media.

Some serious marketing research takes place. Seriously.

I was there to learn from the experts about social networking techniques for the internet.

Now I see those wheels turning. Compassion’s trying to be trendy? Compassion looks at the future of the marketing industry? Compassion sees a child as a product?

Well, sort of.

What I discovered in the forum is that huge corporations are dishing out millions if not billions to give their products a pleasing experience that you can relate to.

A pleasing experience with toothpaste? A pleasing experience with credit cards?

How about the experience of sponsoring a child?

I am proud to say that Compassion is doing exactly what it should, from a social media perspective, to help children in poverty.

We are giving the world a true experience of a child sponsorship.

Through churches, through word of mouth, through the internet, through this blog and through our social networks such as Facebook, Myspace and Twitter,

Compassion is changing lives.

Yes, the world is changing and we at Compassion are changing with it, and that’s a good move, right? That’s a healthy choice you can agree with, right?

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