I recently graduated from Liberty University with a B.S. in Business Marketing. I can honestly say that I have a true passion for business and a genuine love for marketing. They’re challenging, they inspire, they’re innovative, and they’re excellent examples of competition in our socially saturated and economically dependent culture.
At the same time, marketing stimulates and increases jobs, technology, products and services, as well as creates economic stability for our country and the world. Ever since my first week of college, I have wanted to be a business woman, never once having changed my major or my mind.
That being said, upon graduating, I was very apprehensive about entering into the “Corporate America” setting. I despised the idea of reporting to an office, sitting in a cubical behind a computer, and being forced to substitute “number crunching” for human contact.
More than that, I have a deep, intrinsic fear that I will get lost in some cosmic void, becoming obsessed with work, money, the stock market, and most of all … myself.
I have witnessed such lifestyles. The selfish pursuit of wealth has left its captives devastated, lonely, and feeling as though their lives are without an innate meaning or profound purpose.
Scared of becoming yet another cog in this immortal and endless machine, I desperately wanted to find a place to work that would fulfill the deepest passion and longing in my soul: to make a difference.
I think that any Christ-follower, because of the change that Jesus has made in his or her heart, wants every area of life to be reflective of His image and productive for His kingdom. He has in fact called some to go to “Corporate America” to be a light. Others He has called to the medical field, mission field, or asked that they simply mow a field. Whatever the individual case may be, God has absolutely created and fashioned each of us with a specific talent, tool, or trade that we are to use for His glory.
My new journey begins here, at Compassion, where I will be interning for the next six weeks. I am working in the marketing department, and as I said earlier, I’m on the web team.
For those of you who noticed, a first-time blogger might not be the best asset to a technologically savvy web team. But God has a sense of humor, and so here I sit blogging to you, my webby friends.
As an outlet of emotions as well as an avenue of ideas, opinions and some much needed help, I will be writing to you frequently to keep you posted on the inner workings and latest happenings of Compassion.
My specific task is to create a new marketing campaign that will not only spur and maintain your dedicated interest, but hopefully spark the interest and hearts of others.
As I attempt to complete this assignment, I would truly appreciate and welcome your input, thoughts, suggestions, and constructive criticism (note: criticism is the last on the list) 🙂 It is my hope to craft a marketing campaign that will be effective and efficient in gathering sponsors for our children.
You, Mr. and Mrs. Reader, are the target market. It is your attention that we want to capture and captivate. It is you we want to engage and involve. And with that being said, please be open and honest as I come to you with questions, ideas, etc. You know we will.