Tag: Lerionga

I’m a cynic. And I’m a contrarian. When the pop-culture collective is doing something, I usually don’t want any part of it. By staying aloof, I nourish my emotionally wounded soul on a diet rich in the fat of condescension. That’s how I feed my deflated sense of self. That’s how I roll.

Although I’m not always a cynical contrarian, it is often my default viewpoint, and this can be a stumbling block for a social media marketer — cynical contrarians don’t tend to mesh well with marketing objectives. Maybe this is a good thing for you.

In my opinion, most marketing is about numbers. Getting more of something. And by that narrow, cynical definition the One Act video is pure marketing.

But, in my opinion the One Act video transcends the castor oil taste manipulative marketing often leaves me with. And I think that’s because the “one act” this video refers to happened to change my life. I am not a sponsored child, never was, but the act of sponsoring a child took me down a path I never would’ve imagined.

(more…)

Dreams are made with sweat and discomfort, effort and uncertainty and moments of success and failure. They’re kneaded together with sacrifice and generosity and held together with drive, perseverance and surrender.

Relationships are like that too. And so is sponsorship.